Join Us For A Behind The Scenes Look Into Everything East Texas Has To Offer

Rich in history, ripe with resources and no shortage of things to do, East Texas is a hidden gem we are proud to call home. Holli and Ciara share a collective passion for exploring and fostering community growth. Particularly when it comes to creating a culture of supporting other women. Along with our guests, we offer an unfiltered view and dedicated space to discuss the unique challenges and successes facing female business owners, community leaders and women in general.

In the scheme of things, East Texas may seem relatively small. However, the 35+ counties that make up the Piney Woods are spread out a considerable distance. Join us as we pull back the pine curtain and share experiences, create connections, offer insight, news and resources to bring East Texans together. It’s all good in the piney woods!
Episodes

EP. 17
Spring Has Sprung

Holli and Ciara are so happy Spring has finally reached East Texas. Join us on this episode as we interview Executive Director of Visit Nacogdoches, Ms. Sherry Chaney Morgan. We talk about the fate of the azaleas after “Snowvid” and touch on the multitude of all things Spring in both Nacogdoches and Tyler, TX. Both cities are well known for their exquisite flowers, notable downtown visitor’s centers and no shortage of activities to entertain and delight you. This episode serves new visitors to these historical cities as well as offering some lesser-known options for locals to discover.

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EP. 16
Snowvid 2021

In this episode Holli and Ciara interview local business owner, Callynth Finney who worked with other local businesses and volunteers to raise money in order to feed, house and provide medical care to homeless people in Tyler, Texas during the brutal storm. Another group that made a huge impact was the East Texas Jeep Club. They banded together and used their vehicles to get healthcare workers and other essential workers safely to their jobs. They also delivered supplies and pulled cars out of ditches. Ray Mitchum joined the podcast to share more.

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EP. 15
Treat Yo' Pet

Whitney and Brenden join us on this episode to share the story behind Pineywoods Pets. This home-based pet bakery specializes in all natural, healthy baked dog treats. Both Whitney and Brenden have full-time jobs in addition to building their business. It’s a labor of love that they share with their fur family; 2 shepherds, 2 French bulldogs and a cat, all rescued. Rescue, foster and adoption are a passionate cause for them. Every time you buy from Pineywoods Pets, whether it’s a cute handmade bandana or a custom dog birthday cake your purchase makes a positive impact.

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EP. 14
Going Viral

In this day and age, we have all heard the term, "going viral." And no, we aren't talking about the coronavirus kind of viral, we're talking the Bernie Sanders' mittens kind. But what does it mean to go viral? Can a business plan to go viral or is it completely random? Is it always good for a business to go viral? Whether you're thinking of grumpy cat or more recently, GameStop, going viral is a cultural phenomenon. On this episode, Holli and Ciara discuss what it means to go viral and ways you can increase your chances of getting more engagement on your posts.

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EP. 13
Pandemic Purchases

Not only did Holli and Ciara need some retail therapy to help deal with the pandemic, their lifestyle's changed thanks to Covid. Before we were working from home fulltime, a robot vacuum and a stockpile of rice seemed like frivolous or silly purchases. Throw in a bulldog and a T-Rex skeleton and we figured a podcast could be dedicated to the fun, functional and weird pandemic purchases people have made in the last year. Listen in to see if we included your pandemic purchases or maybe we will give you some ideas for your next one.

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EP. 12
85 Million Pounds Of Chocolate

Holli and Ciara take on Valentine's Day in this episode. Is it a holiday you love, or love to hate? We talk about the history of Valentine's Day - did you know cupid, represented as a chubby baby was originally a handsome Greek immortal? Or that conversation hearts evolved from medical lozenges? We give some marketing ideas small businesses can incorporate for Valentine's Day and share some highlights from the curated Valentine's Day Gift Guide on ETXstore.com.

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EP. 11
Clear The Mental Clutter

Mental clutter is anything that keeps you from thinking straight. A cluttered mind is disrupting and it hinders our productivity, balance and even our mental health. Mental and physical clutter are connected. In this episode Holli and Ciara help you find practical ways to unclutter your mental, physical and spiritual space. We share what works for us and invite you to start the year off feeling more organized and well-rested.

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EP. 10
New Year's Resolutions For 2021

New Year's resolutions - do you make them and break them? You aren't the only one. Ring in the New Year with Holli and Ciara as we share our highs and lows of 2020 plus our own plans for 2021. We talk about the most commonly made and broken resolutions and how to keep yours. New Year's resolutions not your thing? That's OK, this episode talks about that too!

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EP. 9
Holiday Hacks

Holli and Ciara share their "holiday hacks" to help save you time this Christmas. We know a lot of the work load falls on women around the holidays and Laura Vanderbilt of Haute Goat Creamery joins us on this episode. As small business owner, head cheese maker, Mom/Grandmother she gives us insight on how to make a standout cheese and charcuterie tray ahead of time. Listen in for some fun ideas for new traditions, quick gift ideas, fast and easy recipes and so much more!

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EP. 8
Business Strategy With Alysia Cook

Holli and Ciara interview business strategist, Alysia Cook to offer one of the industry leader’s advice and insight. As a woman in a predominantly male profession, Alysia shares how she gained respect and leadership abilities which led her to start her own company, Opportunity Strategies. For over 27 years Alysia has offered her expertise helping both small and large scale businesses develop strategic economic plans and facilitate trainings. Her programs are designed to improve operations and relations within organizations, as well as prepare communities to attract and retain quality businesses. Alysia candidly shares her story and how a little business strategy can go a long way to make your business more successful.

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EP. 7
Holiday Gift Guide On ETXstore

ETXstore.com was created so small, local businesses in Texas could reach an online audience without spending their hard-earned money to find customers. We are proud to work with artisans, craftsman and makers of all kinds. The quality and attention to detail makes the products listed in ETXstore.com exceptional. Find something unique from food to home décor and apparel. Take the stress out of holiday shopping this year by supporting a small business and have your gifts delivered to your door.

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EP. 6
Six Marketing Myths Busted

Join Holli and Ciara as they break down 6 of the most common marketing myths they run across. Don’t let one or more of these myths hold you back. We take each misconception and break it down to give you the real story. After this episode you can continue to grow your business and brand with confidence.

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EP. 5
Building Your Business From The Ground Up

In this multi part segment Holli and Ciara interview female-founded business owners from a variety of backgrounds. Each person tells their story of how an idea evolved into an actual business. They share seasoned advice, inspiration and encouragement. Ciara and Holli offer pointers on marketing and building your brand while touching on potential pit falls and challenges unique to women. In this particular episode we talk with Meagan Lissner, co-owner and founder of Moss – a boutique flower shop specializing in fair trade flowers, located in the heart of Tyler, Texas.

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EP. 4
Homeschool Here We Come

Search “Homeschool” on the internet and prepare to go down a rabbit hole that will likely lead to more questions rather than getting yours answered. Ciara felt overwhelmed 2 years ago when she started researching homeschool options for her daughter. Parents are understandably anxious about homeschooling but Holli and Ciara are going to help put your anxious minds at ease, give you some time saving tips, resources and a sense of community as you settle into this new role.

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EP. 3
Fear Is Not The Boss Of You

Holli and Ciara agreed to read the same book titled, “Fear Is Not The Boss Of You” by Jennifer Allwood. The author, like many of us was stuck in an office job that she dreaded but felt too “stuck” to do anything about it. The author shares her insight into what helped motivate her to get “unstuck” and delves into the fear we all hold onto when faced with new challenges. Hear each of our unique perspectives on this book and what we think our listeners will find most valuable. We share our own stories about being scared of change and what helped us take the leap into something more rewarding.

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EP. 2
Laid Back Luxury

As much as we would love to jump on a plane and jet off to some exotic location for a vacation there are several obstacles standing in our way related to the pandemic. Health is number one for us but even if we decided to throw caution to the wind the pandemic’s fallout is felt on many levels. With job uncertainty, travel restrictions from various places, and the fear of getting stuck somewhere for an extended period of time traditional vacations are off the agenda for us. But, we are all looking for ways to escape our everyday lives and get some reprieve from screen time. We asked some friends to weigh in on some of the best options for a “staycation”.

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EP. 1
Welcome And Introductions

Holli and Ciara dive into the vision behind ETX Podcast. The inspiration for building up the women in our community is very close to our hearts. Women face unique challenges in business, leadership positions and balancing our personal lives. We are juggling more roles now than ever before. There is no doubt we can all use the support of our collective sisterhood as we explore ways to lift one another up.

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